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	<title>www.bgyy.net</title>
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	<link>http://bgyy.net</link>
	<description>Business Blog</description>
	<pubDate>Mon, 08 Mar 2010 06:35:13 +0000</pubDate>
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		<title>mobile home selling</title>
		<link>http://bgyy.net/mobile-home-selling/</link>
		<comments>http://bgyy.net/mobile-home-selling/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 06:35:13 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=339</guid>
		<description><![CDATA[A mobile home selling takes just as much work as any home selling. But you’ll be happy to know that the price of mobile home has increased in the last year. A mobile home with two bedrooms can be worth as much as $2.7 million! It’s an especially staggering number because even in that price, [...]]]></description>
			<content:encoded><![CDATA[<p>A mobile home selling takes just as much work as any home selling. But you’ll be happy to know that the price of mobile home has increased in the last year. A mobile home with two bedrooms can be worth as much as $2.7 million! It’s an especially staggering number because even in that price, the homebuyers don’t own the land of the home. Because of this, buyers still need to pay rent to the land owner, and faces little possibility in getting a mortgage. But fear not, mobile home owners – people chose to pay the price should have a picture of what they’re paying.<br />
Mobile home selling is actually not that different from any other home selling. There are some legal requirements you have to finish, though. The seller must be sure that all property taxes have been paid. You must also transfer the title to the new owner, applying a document stating that all personal property taxes have been paid. Most importantly, don’t forget to report to authorizing offices that you have transferred the title, otherwise the office will still charge the tax to you. Some areas would also require anyone engaged in the business of selling mobile homes to obtain a mobile home retailer&#8217;s license.<br />
Marketing a mobile home is the one that’s relatively similar to others. You can get the help of a realtor to make it even easier. Talk to your agent and put out advertisements – it’s always an essential process in mobile home selling. Expect people to call and come over to observe your house. During home showings, you might want to explain the ownership status of your mobile home (do you own the land? Whom should you pay the rent to?). The age of a mobile house is more important than other houses, so expect a lot of questions about this.<br />
When you’ve accepted an offer by a buyer, take time in considering the price offered. Selling a home usually means  buying another shortly after – whether you’re willing to invest in another mobile home or move to other types of homes, think about the overall cost and how it will be covered.<br />
Mobile home selling requires a little bit of extra work in legal needs. But with the high price, this should not stop the sellers. There will always be people with different needs, one of which is for a mobile home, and the mobile home market will never run out of potential buyers. Remember that you can always hire a mobile home selling agent to help you get through the process!</p>
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		</item>
		<item>
		<title>Marketing Your House to Homebuyers</title>
		<link>http://bgyy.net/marketing-your-house-to-homebuyers/</link>
		<comments>http://bgyy.net/marketing-your-house-to-homebuyers/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 06:34:12 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=337</guid>
		<description><![CDATA[When you want to sell your house, it’s essential that you pay special attention on marketing your house to homebuyers. After all, marketing is the way to get people noticing that you’re trying to sell a house!
But for agents, it’s an entirely different deal. On each call generated by a marketing of your house, there [...]]]></description>
			<content:encoded><![CDATA[<p>When you want to sell your house, it’s essential that you pay special attention on marketing your house to homebuyers. After all, marketing is the way to get people noticing that you’re trying to sell a house!<br />
But for agents, it’s an entirely different deal. On each call generated by a marketing of your house, there is an opportunity for the selling agent to take them as clients. The more calls your house generates, the bigger possibility of the buyer’s agent to get clients.<br />
Although the reason is different, marketing your house to homebuyers will always be a big deal for all aspects of the sellers’ side. You might want to confirm that the agent handling your house advertisement runs ads in magazines and local newspapers for that matter. Prepare the advertisements with well consideration. Pick out a good picture of your house. List the features homebuyers would look for. Also check that your advertisements go to the local Multiple Listing Service, as this is considered the most powerful marketing tool you can find.<br />
If you feel like the agents are not doing a good enough job, put some efforts in marketing your house yourself. Create fliers and postcards announcing your home selling and spread it in the neighborhood. Your neighbors may not want to buy your house, but there’s a chance they know of a homebuyer. And because they already know the environment, they’ll make perfect salesmen for your house! “Word of mouth”, as always, is the most effective step you can take at the cheapest price.<br />
Following the announcements, you might want to set up an open house that doubles as home showings. The bad thing about this is that most visitors of an open house are rarely homebuyers – some of them just followed the “Open House” sign and went in for no reason. But it’s still a good extent for your “word of mouth” campaign. It might even create interests from local real estate agents to list your house. But try not to organize an open house as an alternative when your house has been in the market for some time. Most of your neighbors would already know that you’re marketing your house to homebuyers and the open house would attract even less visitors.<br />
Whether it’s with an agent or by yourself, you would always want to be involved in marketing your house to homebuyers. In home selling you will be competing with thousands of other houses, and who’s better to flaunt the features to homebuyers than the one who’s been living in it?</p>
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		<item>
		<title>Car’s Accessories for Your luxury Car</title>
		<link>http://bgyy.net/car%e2%80%99s-accessories-for-your-luxury-car/</link>
		<comments>http://bgyy.net/car%e2%80%99s-accessories-for-your-luxury-car/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 16:14:26 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=331</guid>
		<description><![CDATA[Are you planning to improve the aesthetic appearance of your car? Want to get that sporty and sleek look? Then here are some pointers that will help you dress up your car. What products to choose from when deciding what kind of setup you will do to your car. Cars, in general, possess both form [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="text-align: justify;">Are you planning to improve the aesthetic appearance of your car? Want to get that sporty and sleek look? Then here are some pointers that will help you dress up your car. What products to choose from when deciding what kind of setup you will do to your car. Cars, in general, possess both form and function.  The designers did not compromise aesthetics with performance. There is more to physical features like, sleekness of the car, that determine its beauty.</p>
<p>However, there is something about sports cars that make them stand out when it comes to beauty. And we are not talking about external features only.</p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 10pt;">Now it is the time for you to buy a good quality and cheap accessories for your favorite’s car only in this site. Please check the category that matches to the one that you looking for. If you have question or any items that probably do not existed in this site, you can contact the customer services at live support of the chat online, for hotline at 800.505.3274.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 10pt;">Reasons to pick this: they are cheaper, this <span style="color: blue;"><a href="http://www.carid.com/toyota-accessories/" target="_blank">Toyota accessories</a></span> directly take the stuff from importer of producers as a mater of fact that this will cut the long chain procedures. When you buy in this company in wholesales, do not hesitates to ask for attractive discount. Instead of you spending your time to find the accessories for your car, it is easier to shop from home or office. In this site, you can get a wide range of accessories with the latest models, in accordance with your taste.</span></p>
<p class="MsoNormal" style="text-align: justify;"><span style="font-size: 10pt;">Make some check and recheck before you buy to finds the best offer at <a rel="nofollow" href="http://www.carid.com/" target="_blank"><span style="color: windowtext; text-decoration: none;">Carid.com</span></a> . By creating account at this site, you can shop in faster method, update yourself on a status of order, and being able to track down your history of shopping easily.</span></p>
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		</item>
		<item>
		<title>Assets and Liabilities</title>
		<link>http://bgyy.net/assets-and-liabilities/</link>
		<comments>http://bgyy.net/assets-and-liabilities/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 09:21:49 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=329</guid>
		<description><![CDATA[Making a profit in a business is derived from several different areas. It can get a little complicated because just as in our personal lives, business is run on credit as well. Many businesses sell their products to their customers on credit. Accountants use an asset account called accounts receivable to record the total amount [...]]]></description>
			<content:encoded><![CDATA[<p>Making a profit in a business is derived from several different areas. It can get a little complicated because just as in our personal lives, business is run on credit as well. Many businesses sell their products to their customers on credit. Accountants use an asset account called accounts receivable to record the total amount owed to the business by its customers who haven&#8217;t paid the balance in full yet. Much of the time, a business hasn&#8217;t collected its receivables in full by the end of the fiscal year, especially for such credit sales that could be transacted near the end of the accounting period.</p>
<p>The accountant records the sales revenue and the cost of goods sold for these sales in the year in which the sales were made and the products delivered to the customer. This is called accrual based accounting, which records revenue when sales are made and records expenses when they&#8217;re incurred as well. When sales are made on credit, the accounts receivable asset account is increased. When cash is received from the customer, then the cash account is increased and the accounts receivable account is decreased.</p>
<p>The cost of goods sold is one of the major expenses of businesses that sell goods, products or services. Even a service involves expenses. It means exactly what it says in that it&#8217;s the cost that a business pays for the products it sells to customers. A business makes its profit by selling its products at prices high enough to cover the cost of producing them, the costs of running the business, the interest on any money they&#8217;ve borrowed and income taxes, with money left over for profit.</p>
<p>When the business acquires products, the cost of them goes into what&#8217;s called an inventory asset account. The cost is deducted from the cash account, or added to the accounts payable liability account, depending on whether the business has paid with cash or credit.</p>
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		</item>
		<item>
		<title>What Is Accounting Anyway?</title>
		<link>http://bgyy.net/what-is-accounting-anyway/</link>
		<comments>http://bgyy.net/what-is-accounting-anyway/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 09:21:23 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=327</guid>
		<description><![CDATA[Anyone who&#8217;s worked in an office at some point or another has had to go to accounting. They&#8217;re the people who pay and send out the bills that keep the business running. They do a lot more than that, though. Sometimes referred to as &#8220;bean counters&#8221; they also keep their eye on profits, costs and [...]]]></description>
			<content:encoded><![CDATA[<p>Anyone who&#8217;s worked in an office at some point or another has had to go to accounting. They&#8217;re the people who pay and send out the bills that keep the business running. They do a lot more than that, though. Sometimes referred to as &#8220;bean counters&#8221; they also keep their eye on profits, costs and losses. Unless you&#8217;re running your own business and acting as your own accountant, you&#8217;d have no way of knowing just how profitable - or not - your business is without some form of accounting.</p>
<p>No matter what business you&#8217;re in, even if all you do is balance a checkbook, that&#8217;s still accounting. It&#8217;s part of even a kid&#8217;s life. Saving an allowance, spending it all at once - these are accounting principles.</p>
<p>What are some other businesses where accounting is critical? Well, farmers need to follow careful accounting procedures. Many of them run their farms year to year by taking loans to plant the crops. If it&#8217;s a good year, a profitable one, then they can pay off their loan; if not, they might have to carry the loan over, and accrue more interest charges.</p>
<p>Every business and every individual needs to have some kind of accounting system in their lives. Otherwise, the finances can get away from them, they don&#8217;t know what they&#8217;ve spent, or whether they can expect a profit or a loss from their business. Staying on top of accounting, whether it&#8217;s for a multi-billion dollar business or for a personal checking account is a necessary activity on a daily basis if you&#8217;re smart. Not doing so can mean anything from a bounced check or posting a loss to a company&#8217;s shareholders. Both scenarios can be equally devastating.</p>
<p>Accounting is basically information, and this information is published periodically in business as a profit and loss statement, or an income statement.</p>
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		</item>
		<item>
		<title>New Version in WOW Games</title>
		<link>http://bgyy.net/new-version-in-wow-games/</link>
		<comments>http://bgyy.net/new-version-in-wow-games/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 16:45:32 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=325</guid>
		<description><![CDATA[Virtual games addiction does not only influence children, but also adult live. This is because today, we can find many virtual games that designed using high action concept and 3D effects. Moreover, the genres of virtual game today usually talk about action, strategy, and war that are suitable for adult. Among those kinds of games, [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10pt; font-family: Arial;">Virtual games addiction does not only influence children, but also adult live. This is because today, we can find many virtual games that designed using high action concept and 3D effects. Moreover, the genres of virtual game today usually talk about action, strategy, and war that are suitable for adult. Among those kinds of games, a strategy game is the most favorite one. </span></p>
<p><span style="font-size: 10pt; font-family: Arial;">Like the name, a strategy game is dealing with how the players develop certain tactics to win a battle game. Usually, this game takes inspiration from old ages empire war, expansion, or battle field war. You can choose game with human major character, monster, zombies, demon, magic, and many more. The most favorite strategy game that also available in online version WOW. If you want to try demon character to do invasion through human’s world, you should <span style="color: #548dd4;"><a href="http://www.pcgamesupply.com/buy/Wrath-of-The-Lich-King-WOTLK-CD-Key/" target="_blank">buy woltk</a></span> or Known as Wrath of the Lich King Expansion. If you cannot afford to buy original program, you can download the software and <span style="color: #548dd4;"><a href="http://www.pcgamesupply.com/buy/Wrath-of-The-Lich-King-WOTLK-CD-Key/" target="_blank">buy wotlk cd key</a></span> in online site. One best source for game player is Pcgamesupply.com. </span></p>
<p><span style="font-size: 10pt; font-family: Arial;">This web provides everything you need to play computer and console games. To order <span style="color: #548dd4;"><a href="http://www.pcgamesupply.com/buy/Wrath-of-The-Lich-King-WOTLK-CD-Key/" target="_blank">wotlk cd key</a></span>, you should make your account first. After finish with the payment, this web will send the keys through your e-mail address.<br />
</span></p>
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		</item>
		<item>
		<title>advertising on the Internet</title>
		<link>http://bgyy.net/advertising-on-the-internet/</link>
		<comments>http://bgyy.net/advertising-on-the-internet/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 03:18:36 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=318</guid>
		<description><![CDATA[Advertising strategy has always been about keeping up with the cutting edge more than anything else. Throughout the history of advertising, marketing companies that fall behind always fall apart soon after. Nonetheless, advertising on the Internet takes things to a whole new level of complexity. Although it is important for a company to advertise on [...]]]></description>
			<content:encoded><![CDATA[<p>Advertising strategy has always been about keeping up with the cutting edge more than anything else. Throughout the history of advertising, marketing companies that fall behind always fall apart soon after. Nonetheless, advertising on the Internet takes things to a whole new level of complexity. Although it is important for a company to advertise on the Internet, the sheer complexity of it can make your head spin. You can no longer pay for guaranteed exposure - at least not in the old sense where you could buy an advertising billboard or some time on a television commercial. It has all gotten a lot more complicated than that.</p>
<p>Basically, with Internet advertising, a lot of the work is just getting your advertisement seen. Although you can pay to advertise on a website, most advertisers want to go further than this. Advertising on popular websites is all well and good, and it can really help you to get more brand recognition and exposure, but you also want to come up during search engine searches. After all, the more that people see your brand coming up as one of the most important hits when they look for related products, the more they are going to be into checking out what you do. That is when you can start building a consumer base!</p>
<p>Of course, although it is important for people to see your advertising on the internet, it is also important to realize that that is where your advertising campaign starts, not where it ends. A lot of people put so much thought into SEO Optimization that they do not really think through what kind of exposure they want to have. Coming up with quality advertising on the Internet can be quite a challenge. Often, all you have to work with is a banner or a few words that come up during a google search. Getting the most use out of that little bit of advertisement is an art in itself. Not everyone can come up with really quality Internet advertising.</p>
<p>The important thing to do when you are advertising on the Internet is to make sure to catch people&#8217;s eye. People are very jaded, particularly when they are surfing the web. They are more likely to check your company out because it looks interesting than because it looks relevant. If you can entertain them, they will be yours! If you can inform them as well, even better!</p>
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		</item>
		<item>
		<title>After hours trading</title>
		<link>http://bgyy.net/after-hours-trading/</link>
		<comments>http://bgyy.net/after-hours-trading/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 03:17:53 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=316</guid>
		<description><![CDATA[When you talk about the stock market, you may notice that some people are completely lost at the mere mention of it. This is because trading stocks is often a very lucrative thing you can do to raise your wealth, it is also very confusing and can be very time consuming. There are tricks that [...]]]></description>
			<content:encoded><![CDATA[<p>When you talk about the stock market, you may notice that some people are completely lost at the mere mention of it. This is because trading stocks is often a very lucrative thing you can do to raise your wealth, it is also very confusing and can be very time consuming. There are tricks that many learn along the way, and there are some that always stick with a broker because they don’t have the time or the inclination to learn all there is to know about trading stocks and making money. When you add after hours trading to the equation, things get even more complicated.</p>
<p>After hours trading is much like it sounds. You might think of it as putting in your order to buy or sell after the market has closed and before it opens the next day. Your transaction would be completed as soon as the market opens. This used to be something that was only open to corporations or private entities that would be buying or selling large blocks of stock, but after hours trading is now something that almost anyone could do. However, for most, there really is no need for doing this.</p>
<p>You may very well find that your options for after hours trading are very limited. You may only be able to state you want to sell at a certain price - once that stock hits that price at any time - or that you want to sell so many shares. You cannot do all of the things you can normally do during the traditional hours of the stock market. You may find that you can do a lot of overseas trading, but that is because those markets are on their normal working hours. You should take with someone who helps you with your money if you really want to understand what you can and cannot do.</p>
<p>If you really think that after hours trading is something that you should do, you do have to know what you can do and what you cannot. You should know exactly what you are doing and what to expect when you trade, and you may find that it is a bit more complicated and a bit more risky than you first thought. You should contact your broker about after hours trading to see what their policies are, and if it is something you can do or not. You may find that all you need for your particular portfolio is what you have been doing all along.</p>
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		</item>
		<item>
		<title>Engaging the Newsletter Readers</title>
		<link>http://bgyy.net/engaging-the-newsletter-readers/</link>
		<comments>http://bgyy.net/engaging-the-newsletter-readers/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 00:46:06 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=314</guid>
		<description><![CDATA[In this email saturated period, the subscribers will get bored if the emails they receive contain messages such as ‘SALE’ or ‘Buy me’. Every other commercial email and spam has such kind of information which fills up the inbox. Thus to avoid this, information in the newsletter must include expert advice, latest trends, how to [...]]]></description>
			<content:encoded><![CDATA[<p>In this email saturated period, the subscribers will get bored if the emails they receive contain messages such as ‘SALE’ or ‘Buy me’. Every other commercial email and spam has such kind of information which fills up the inbox. Thus to avoid this, information in the newsletter must include expert advice, latest trends, how to use the products, and tips. There should be numerous ways for interaction and the products should be displayed as the most anticipated products of the season. This will make the readers invest more time and eventually more money in the company’s products.</p>
<p>The links for interaction should be counted and not the ones for unsubscribing. The newsletters must get the readers involved in it. The reader engagement should be increased by adopting certain creative strategies. A good newsletter should have a perfect blend of interactive content, purchase behavior and also, entertainment value. Effort should be made to add at least some value to the email, irrespective of the fact that the receiver is a regular customer or a new recipient. Value can be added by giving information of latest company news, off sales announcements. Transactional emails can also be sent which includes updates and regular information such as registration, subscription and order confirmations.</p>
<p>Customer feedbacks are very important for revamping marketing techniques. A minimum of one web link, contact email address, telephone number and postal address should be included for collecting feedbacks. Short surveys can also be designed which have one question pop quizzes regarding company’s products, instead of statistically valid queries. The introduction to the quiz can be used in the email as a link to the actual quiz located on the website. A display of running vote’s total can also be included in the quiz topics upon improvement of the newsletter, website, or products; new ideas for product improvement; how the product changed the life of the user and others are good ideas for taking feedbacks. The best feedbacks can then be published in the next issue. Noteworthy questions can also be collected under the ‘Frequently Asked Questions’ section. A small prize can help to increase the interest of the newsletter readers.</p>
<p>Choosing the best recommendations can be tricky, because you wouldn’t want the customers to give negative comments besides the glowing ones. The most useful among the good comments must be selected to be featured in the product spotlight. Storytelling can be added in the email as everyone is curious to know what is happening behind the scenes. History of the company, fun facts, employee perks, personnel changes and other company operations can be divulged. If the company falls amongst the Fortune 500 Company or is one of the fastest growing companies in the area, the booming business can also be discussed about. Job openings can also be posted as every company does need employees at one time or another.</p>
<p>Blogs are another wonderful thing. Get a blog and link it to the newsletter. A blog dedicated to the subscribers and customers helps in receiving feedbacks and comments, among which the premium quality and problem solving ones can be chosen for display. If a post generates many good comments, publish those and let the conversation carry on. Videos can also be used to promote the company and newsletters which can eventually lead to vblogs.</p>
<p>Personality can also be added to the newsletter, which means that if the newsletter was a live person, what it would be, male or female, fun guy or serious authority, smart or shy. Like if the newsletters are relating to pregnancy, the newsletter can be given a personality of an old and wise grandmother, who is witty and also at the same time enjoyable. Once the personality and the distinctive tone are pictured, it gives way to topic selection and copywriting. A personal note from the editor in a commercial email message can strengthen the relationship with the newsletter readers.</p>
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		<item>
		<title>Doubling Promotional Email Revenue and Ecommerce</title>
		<link>http://bgyy.net/doubling-promotional-email-revenue-and-ecommerce/</link>
		<comments>http://bgyy.net/doubling-promotional-email-revenue-and-ecommerce/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 00:45:33 +0000</pubDate>
		<dc:creator>hariman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://bgyy.net/?p=312</guid>
		<description><![CDATA[One of the best aspects of email marketing is that it has the ability to turn out considerable revenue from a promotional email campaign or ecommerce. But the common perception of this type of marketing is that you design your email, forward it to a list of subscribers and then wait and watch the revenue [...]]]></description>
			<content:encoded><![CDATA[<p>One of the best aspects of email marketing is that it has the ability to turn out considerable revenue from a promotional email campaign or ecommerce. But the common perception of this type of marketing is that you design your email, forward it to a list of subscribers and then wait and watch the revenue rolling in. But it is not that easy.</p>
<p>For an ecommerce program to be successful it takes more than just emailing the newsletter. And because of this, companies jeopardize lot of money by not dividing their customers into segments and utilizing more advanced emailing features. Segmentation can be done on the basis of demographics, personalization, actions, customers responses detail tracking and trigger based emails. By considering these variables, a lot of investment may not be made in infrastructure or technology.</p>
<p>The revenue of an ecommerce program can be doubled or even tripled within few months with a little extra effort, analysis, refinement and testing. The things to be taken care of here are list building, content creativity, list management, segmentation and testing.</p>
<p>List building is the most effective means for increasing revenue. The email subscription form must be optimized for growth of the email list. Just a good home page won’t do the trick of capturing new subscribers. An eye catching link to the subscription form must be placed on every page of the website, possibly with an impossible to miss image. Many readers expect incentives when they sign-up for something. Try to offer ‘free shipping’ or ‘$25 off on the first order’, or something like it. The email address of a customer should be captured on the shopping cart form. Then a transaction confirmation email can be sent which includes link to the subscription form. This opportunity can also be used to get additional information from the customer in order to target them better. Demographics such as gender, product interests, and preferences can be asked about.</p>
<p>Try to use a search engine pay-per-click or PPC program, because search is the most frequently used way for customers to buy products they desire. PPC program increases the traffic towards your website. If such programs are used, the signing up process must be made easier for visitors who have or haven’t bought products from your website. Making the website search engine optimized is the most cost effective method of getting traffic and improving your list. This optimization can be done either internally or by hiring an external SEO consultant. Every page of the website must be optimized to get the top rankings. The ‘Send-to-a-friend’ feature must be included in every eNewsletter as this feature generates a considerable amount of new subscribers. Although the number won’t be big, but it will be enough to satisfy the number of unsubscribes every month.</p>
<p>If the business or shop is located somewhere, in-store promotion offers can be sent via emails. Sign-up forms can be given at cash registers and subscriptions can be promoted at the point of purchase.</p>
<p>According to researches, a compelling subject line can increase the open rate by fifty percent. Solid offers and great design are the perfect blend for doubling the click through rate. Give customers options from which they can choose the most appropriate one which suits their appetite. The products must be divided into categories. Personalization helps in increasing the response rate. Emails can be personalized by referring to the customers by their first name or by their past purchase history. Since the email is just an extension of the website, it is better to leverage the website’s navigation. If the website has search capability, it must be incorporated in the email.</p>
<p>The personality of the company should be reflected in their emails and its designs. Emails main job is motivating the recipients to click on the links to go to the website or subscription form. Some other very important links can be included, but a clutter shouldn’t be formed so that the most important one cannot be located. Graphic buttons and images can be used to draw attention. Great subject lines, top lines and offers just to wonders.</p>
<p>List should be managed by calculating email churns and fatigues. Incorrect email entry can be solved by including a second email entry box. Send out confirmation to check the validity. Update email address and manage account link should be included in every email.</p>
<p>Testing is very critical in optimizing the email program. Majority of the email variables must be checked before the emails have been send out.</p>
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